- ROLE

Art Director

- FOR

Purina at Walmart

- TYPE

Multi-Channel Shopper Marketing

Challenge:

Collaborate with Chicago, New York, Arkansas, and Akron offices to bring Purina on board at the agency, while promoting Beggin’ Strips with a Blippar partnership campaign.

Result:

Through content on Purina Pet Park, ads on Walmart.com, responsive marketing emails, and social media posts, we sprung into action. A print insert and 4-Way Pallet in store helped put Hamlet in the hands of mobile-enabled shoppers, and Beggin’ Strips in their carts.