If you’re looking for a curious contributor who thrives in a dynamic, customer-centric environment, we may be a match!
Let's connect: linkedin.com/in/kerricrawford
— JOB TITLES
Senior Email Developer | CRM Specialist | Assistant CRM Analyst
— SKILLS & PROFICIENCIES
digital marketing, multi-channel campaign orchestration, loyalty program development, email development, strategic planning, reporting & analysis
— SOFTWARE & TECH
Cordial Cross-Channel Marketing suite, Oracle Responsys Campaign Management suite, HTML/CSS, Microsoft SQL Server, Tableau, Adobe Creative suite, Google Workspace, Microsoft Office
Key Experience:
JOANN Stores, Hudson OH
Digital Marketing, CRM & Loyalty
Oct 2016–March 2025
Highlights:
>Coordinating with key multi-departmental stakeholders to build and deploy multi-channel digital marketing tactics.
>Leveraging multiple data sources (ie. user behavior, customer purchase attributes, demographics) to inform strategies and orchestrate customer journeys.
>Developing production processes and responsive email templates using HTML/CSS. Working closely with planning, creative, and merchandising stakeholders to deploy strategically at scale with multiple marketing platforms.
>Analyzing results to present learnings to stakeholders & adapt programs in real-time.