- ROLE

Art Director & Production Artist

- FOR

Kimberly-Clark at Safeway

- TYPE

Direct Mail

Challenge:

Create a mailable coupon sheet for two promotional sales windows to promote a total savings over $10.

Result:

A win for simplicity!

A cover without a score of logos and brand taglines was a departure for our Kimberly-Clark shopper marketing client. We scored a win with a clean design, and a clever tree-of-paper-goods twist enhanced the usual package group shot. Removable coupons and and a bonus magnetic shopping list were engineered into the print, adding value without busting the budget.